Lethabo Machele: South African photographer making inanimate objects feel alive | 54Ruum

Lethabo Machele is a South African photographer and the founder of The Yolke Studio, a visual agency. His studio focuses on creating great marketing photos and videos by telling real, authentic stories. Lethabo is known for having a "deep romance between the lens," meaning he mixes feeling, story, and technical skill to create imagery that feels both high-end and very human.

His commercial work covers food, fashion, product, and documentary photography. Each project is defined by his skilled use of texture, light, and colour. Lethabo’s way of seeing the world comes from his childhood and upbringing, focusing on culture, connection, and the simple beauty of daily life. Through The Yolke Studio, he turns these influences into visual narratives that truly connect with brands and their audiences.

How would you describe yourself in a few sentences?

I am funny and I love to have fun. A fun fact about me is that my name is Lethabo, which means "happiness" in the Setswana language.

How did you first get into photography?

It started with my father. Whenever we went on trips, like to the Krugers, he always travelled with a camera. This is what first got me interested in photography.

What type(s) of photography do you specialise in, and why did you choose this niche? How has your style evolved over time?

I wouldn't say I have just one speciality. Light has always been the technical aspect of photography that I love the most, and it guides everything I shoot.

Still, I spend most of my time focusing on product and food photography. I am drawn to how complex they are — it's a challenge to give life and feeling to something inanimate. At the same time, I love fashion photography for how expressive it is and the freedom it gives me to explore personality and style.

Over time, my work has changed to bring these two worlds together: I mix the controlled detail of commercial photography with the deeper feeling and storytelling of editorial work.

What's the one achievement or moment in your photography career that you're most proud of?

One of the moments I am most proud of was opening my own studio in 2023. Having a dedicated space to create was always a goal for me. Waking up every day knowing I get to do what I love feels like a dream come true. The studio is more than just a workspace; it's a place where ideas, stories, and visuals come alive. Having that freedom and control over my creative environment has been very fulfilling.

What's the biggest challenge you've faced as a photographer, and how did you overcome it?

The biggest challenge has been losing data or dealing with corrupted hard drives. I learned two important things: first, to stay calm even when things are bad, and second, to always have a backup and always communicate clearly with clients.

If you could collaborate with anyone, who would it be and why?

As a big football lover and enthusiast, I would love to collaborate with @easportsfc on the cover art for their upcoming 2026/27 football game.

What are your thoughts on the 54Ruum platform?

It is a great platform that celebrates and shines light on photographers across Africa. It’s amazing, and I am thankful to be featured.

How's the photography and art space in your country?

Johannesburg's photography and art scene has truly become something powerful and diverse. The city has always had a creative heartbeat, but in recent years, there's been a clear move toward telling stories that feel deeply personal and authentic.

If you could give one piece of advice to someone just starting their photography journey, what would it be?