Tatenda Riley: Zimbabwean streetwear model expressing identity and self-expression | 54Ruum Spotlight

Tatenda Riley is a 25-year-old Zimbabwean model and multidisciplinary creative from Harare. She works as a filmmaker, creative director, and stylist, using storytelling and fashion to redefine beauty and self-expression.

How would you describe yourself in a few sentences?

I am deeply self-driven and intentional about staying true to how I feel, especially through my creative work and the way I dress. Growing up androgynous in a society with strict, limiting norms made self-expression very challenging.

But it pushed me to use fashion as a form of freedom and storytelling. My style is my safest language — I express what I cannot always say out loud through clothes.

How did you get started in modelling?

I first got into modelling after attending the Skeyi and Strobo Fabrik Party, one of Zimbabwe’s leading art and design platforms curated by multidisciplinary artist Uleni.

Being in that space awakened something in me; it felt like a world where fashion, art, and self-expression could exist freely, and I realised what I had been missing creatively.

I began walking the runway at Fabrik parties, and since then, I have had the opportunity to walk for some incredible fashion designers in Zimbabwe.

How did you choose your niche?

I did not exactly choose modelling at first; it chose me. I also began representing masculine-presenting women and androgynous models, celebrating diversity and challenging traditional fashion norms. I think it developed naturally along the way.

What accomplishment or moment in your photography career are you most proud of?

The achievement I am most proud of is the growth in my self-confidence, which has completely changed my approach to life and the way I navigate my social circles. 

A standout moment in my career was being featured in one of Zimbabwe’s leading magazines, Design Life Africa, while modelling for Bisamu, a brand curated by Zimbabwean fashion designer and DJ, Rori.

That experience was both validating and inspiring, reinforcing my passion for modelling and creative expression.

What's the biggest challenge you've faced as a photographer?

As a model, it has to be navigating spaces where representation for masculine-presenting women and androgynous models is limited. 

Early on, it was intimidating to assert my style and identity in an industry that often favours conventional norms. I overcame this by embracing my uniqueness, seeking out collaborators and designers who value diversity, and using every opportunity to showcase authenticity in my work.

From this experience, I learned the importance of self-confidence and resilience, and that staying true to yourself can open doors you never imagined.

If you could collaborate with anyone, who would it be and why?

The biggest collaboration I would love to pursue is with Vans, given their strong connection to streetwear, creativity, and self-expression. That said, I am open to exploring any project or partnership.

I value building meaningful collaborations, even starting small, and growing together with creatives, brands, or photographers who share a passion for fashion and innovation.

What do you think of the 54Ruum platform?

I think 54Ruum is doing an amazing job celebrating African creatives, especially photographers, and I truly admire their initiative. I strongly believe in supporting and uplifting other creatives, and it would be an honour to be featured on their platform.

How's the modelling space in your country?

The modelling space in Zimbabwe has evolved in recent years, but growth is still slow due to limited opportunities. International collaborations are rare, which can make progress challenging, but I remain positive about the industry’s potential and hopeful that it will continue to grow and create more opportunities for local talent.

What advice would you give to someone starting in modelling?

My advice would be to embrace your uniqueness and stay true to yourself. The modelling industry can be challenging and competitive, but confidence, resilience, and authenticity will set you apart and open doors you never imagined.