“My journey started with a simple digital camera my aunt brought me as a kid, and over the years, it has grown into both a career and a creative outlet.”
Assem Ait is a Moroccan content creator, photographer, and videographer passionate about storytelling through visuals. His journey began when he first discovered the magic of freezing a moment in time with a simple digital camera.
Since then, he has grown his skills in photography, videography, and editing. Beyond work, he is into sports, running, martial arts, and exploring new creative tools. His goal is to capture authentic moments that connect with people and leave a lasting impression.
Ässem Ait - Moroccan street photographer
I am a passionate content creator, photographer, and videographer with a love for capturing real, authentic moments. My journey started with a simple digital camera my aunt brought me as a kid, and over the years, it has grown into both a career and a creative outlet.
Outside of work, I am into martial arts, running, and hiking — I even ran my first 10 km race recently! As a fun fact, I love experimenting in the kitchen, and my friends say I am the guy who can make them laugh even on a bad day.
When I was a kid, my aunt used to visit us every year from Germany, always bringing something special. One year, she brought a digital camera, and I instantly fell in love with it — the vibrant colours and the ability to freeze a moment in time to hold it in my hands. From that moment on, my passion for photography grew steadily.
Street photography is my favourite because it’s real — nothing is staged, and there’s no need to organise props, characters, or models. All you need is a sharp eye to capture the perfect scene at the perfect moment. Street photography reflects our reality and is part of who we are.
That’s why I love it so much. It’s also one of the most challenging types of photography, requiring courage, quick reflexes, and the ability to act within a split second — or risk losing the shot forever.
For me, photography is about capturing authenticity and emotions in their rawest form. Whether it’s street photography or portraits, I’m drawn to real moments that tell a story on their own. I believe every image should make someone feel something — curiosity, nostalgia, or even just a connection to the subject’s reality.
I use my images as a bridge between my perspective and the viewer’s emotions. By freezing fleeting moments, I invite people to pause and see beauty in what might otherwise go unnoticed. It’s my way of sharing the world as I see it and creating a silent dialogue with anyone who looks at the photo.
One of the moments I’m most proud of was when my work started getting real recognition — I was awarded Best Content Creator at Decathlon and later named Creative of the Year two years in a row. These milestones meant a lot because they reflected not only my growth as a photographer but also the impact my work was having on people and brands.
But on a personal level, I’m most proud of the times when someone looks at one of my photos and tells me it made them feel something. That’s when I know I’ve truly connected through my work.
I still remember buying my first camera — it felt like the start of something big. Unfortunately, I ended up losing it, which was a tough moment. But that didn't stop me. I saved up to buy my first good phone with a quality camera so I could keep capturing moments the way I wanted.
Step by step, I kept learning, improving, and pushing myself creatively until I reached a point where people would look at my photos and say, “Wow.” That journey taught me that it’s not about the gear you start with, but about the passion and persistence to keep growing.
Just click and share. Never say you're the best, because in art, nobody is. Everyone has their own perspective and sight.
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