Jina Krishan, fashion model based in Casablanca,Morocco

Jina Krishan is half Indian and half Moroccan. Her cultural background has shaped the way she sees fashion and creativity. She has over a decade of experience in the fashion industry and transitioned into building her space as a fashion content creator. Fashion is more than just style for Jina, she sees it as a storytelling expression and a way to inspire confidence in others.

Her content reflects a mix of elegance, modern trends and cultural influence allowing her to connect with a diverse audience. She loves creating visuals that merge professionalism with creativity bringing out authenticity in every collaboration. Her journey is about growth artistry and making fashion not only beautiful but also meaningful.

How would you describe yourself in a few sentences?

I would describe myself as a dedicated and creative individual with a strong passion for fashion and content creation. I bring a unique perspective to my work blending elegance, creativity, and authenticity in everything I do. I value professionalism, growth and self-expression and I always seek to inspire others through my journey.

A fun fact about me is that I started modeling at the age of 15 and over the years I’ve grown not only in front of the camera but also behind it shaping stories, creating content and building a voice in the fashion world.

How did you first get into modelling? Was there a specific moment, person, or inspiration that sparked your passion for modelling?

I’ve loved fashion since I was very young. I remember the very first time I saw a runway show, it wasn’t just the clothes that caught my attention, but the entire atmosphere: the lights, the music, the energy, and the way the models carried themselves with such confidence and elegance.

That moment stayed in my heart because it felt like more than just a show; it was a story being told without words. Watching that, I realised I wanted to be part of that world, to live inside that story and to create my own journey in fashion.

As I grew older, my passion for fashion only became stronger. I was fascinated by how a single look or style could completely change the way someone feels about themselves, and I wanted to be part of that transformation.

Modelling gave me the opportunity to not only express myself but also to inspire others. I started learning, observing, and stepping into the industry with determination. From the very first shoots to the experiences on set and behind the scenes, every moment taught me something new and pushed me to grow.

For me, modelling has never been just about wearing beautiful clothes-it has been about embodying creativity, discipline, and emotion. It’s about being able to communicate a vision, whether for a designer, a brand, or even for myself as a creator.

Looking back, that first runway I watched was the spark, but it was my love for fashion and my commitment to this art that turned the spark into a lifelong passion. Modelling continues to be my way of connecting with people, with stories, and with the beauty of expression.

Did you choose your current niche(s) or did it choose you?

I believe my niche chose me. Ever since I was a child, I’ve naturally been drawn to fashion and style. I was always the kind of girl who loved putting looks together, experimenting with clothes, and expressing myself through the way I dressed.

Fashion felt like second nature to me - it wasn’t something I had to force or learn from scratch, it was already a part of who I was. Over the years, that love only grew stronger, and when I stepped into modelling and content creation, it felt like a very natural progression.

The industry gave me a platform, but the passion was already there from the very beginning. I’ve always been fashionable, and in a way, fashion chose me as much as I chose it. That’s why my niche feels authentic and true to me - it’s not just a career path but an extension of my personality, my creativity, and my journey. I didn’t chase it; it found me and became part of my identity.

What's the one achievement or moment in your modelling career that you're most proud of?

I’ve been fortunate to have many incredible moments in my modelling career, but one experience that stands out above all is my work with a Russian magazine. That opportunity felt like a turning point in my journey, a moment where all my years of dedication, hard work, and passion truly came together. From the very beginning, I was captivated by the creative energy of the team, the intricate styling, and the artistic vision behind every shot.

The photoshoot itself was intense, inspiring, and challenging in the best way, pushing me to express myself not just as a model, but as someone who could tell a story through fashion, posture, and emotion. When I finally saw the published magazine, it was surreal, seeing myself not just as a part of the pages, but as part of a larger artistic statement that would be shared with people far beyond my usual reach. That moment filled me with pride, gratitude, and a deep sense of accomplishment, because it reminded me why I fell in love with fashion in the first place.

It wasn’t only about recognition or visibility; it was about creating something meaningful, something timeless, and realising that my passion had the power to inspire others. That project will always hold a special place in my heart, representing not just a milestone in my career, but a celebration of creativity, resilience, and the endless possibilities that come when you follow your dreams with dedication and love.

What's been the biggest challenge you've faced as a model, and how did you overcome it?

One of the biggest challenges I’ve faced as a model has been dealing with unprofessional people in the industry. Unfortunately, the fashion and modelling world isn’t always as glamorous as it seems; behind the cameras and bright lights, there are moments when you encounter individuals who lack respect, organisation, or basic professionalism.

From clients who change plans at the last minute, to photographers or team members who don’t value your time, energy, or boundaries, these experiences can be incredibly frustrating and even discouraging. In the beginning, I would take everything personally, feeling upset or questioning myself, wondering if I wasn’t doing enough or if I had failed in some way.

But over time, I learned to navigate these situations with strength, patience, and clear boundaries. I realised that unprofessional behavior reflects the other person, not me, and that protecting my self-respect and mental peace was more important than trying to please everyone.

I started setting expectations clearly, choosing carefully who I worked with, and focusing on my growth rather than letting negativity affect me. This experience taught me resilience, self-confidence, and the importance of surrounding myself with people who are as dedicated and respectful as I am. Most importantly, it reminded me that challenges like these are part of the journey. Overcoming them makes you not just a better model, but a stronger, wiser person who knows their worth.

If you could collaborate with anyone, or work on any project, who would it be and why?

If I could collaborate with any brand, it would be with a brand that truly embodies elegance, innovation, and timeless style-one that doesn’t just follow trends but creates them, a brand that celebrates creativity, individuality, and the art of fashion itself.

Working with such a brand would be a dream because it wouldn’t just be about wearing clothes or posing for a campaign; it would be about being part of a larger vision, a story that the brand tells through its designs, campaigns, and artistic direction.

I would love to collaborate on a project where every detail is carefully crafted, from the styling to the concept to the final imagery, where creativity and passion are valued above all, and where the goal is to create something iconic that inspires people around the world. Being part of such a collaboration would challenge me to bring out my best as a model, to express emotion, personality, and style in a way that aligns with the brand’s vision, and to grow both professionally and creatively.

Ultimately, working with a brand I admire deeply would not just be a career milestone; it would be an unforgettable experience, a chance to contribute to something larger than myself, and a celebration of fashion as a form of art, expression, and inspiration.

What are your thoughts on the 54Ruum platform?

Being part of this community means more than just sharing work; it's about connecting with like-minded individuals who are passionate about telling authentic African stories.

Through networking, collaboration, and mutual support, members have the opportunity to learn from each other's cultures, exchange ideas, and grow together. The platform actively promotes its members' works, providing exposure through social media features, articles, and spotlights, ensuring that African creatives receive the recognition they deserve on a global stage.

If you could give one piece of advice to someone considering a career in modelling, what would it be?

It would be to never compromise on your self-respect and personal boundaries, no matter what opportunities come your way. Modelling is often seen as glamorous and exciting from the outside, but behind the scenes, it requires hard work, resilience, patience, and a strong sense of self.

There will be moments when you face unprofessional people, unrealistic expectations, or situations that test your confidence and patience. In those moments, it’s crucial to remember why you started, to trust your instincts, and to surround yourself with people who genuinely support and respect you.

At the same time, never stop learning and growing-take every experience, whether good or challenging, as a lesson that helps you improve your craft and become a better professional. Work hard, stay disciplined, and maintain a balance between ambition and self-care, because your health, well-being, and happiness are just as important as your career.

Most importantly, remember that modelling is not just about looking good or following trends; it’s about expressing yourself, telling stories through fashion and art, and sharing your unique presence with the world.

If you stay true to yourself, remain patient, and approach every opportunity with passion and professionalism, you’ll not only succeed in this industry but also find fulfilment and pride in the journey you create.