Victor Chibuike: Abuja-based art director and conceptual fashion artist reshaping identity through surreal visual storytelling | 54Ruum Spotlight

Victor Chibuike is a visionary pushing the boundaries of self-expression and storytelling. He grew up in Suleja, Niger State, and found his first creative outlet in music, mastering drumming and performing with musical bands.

However, his journey took a transformative turn in 2020 when he expanded his creative focus to line art, using the human body as his canvas.

Victor is a self-taught artist with an affinity for body painting. His work explores the intersection of surrealism and fashion. His innovative approach as an Art Director has produced thought-provoking pieces like Elever and Still Mind, which have been exhibited at notable venues, including Florida Atlantic University.

Victor captivates audiences with his unique ability to blend fashion and art, weaving stories that resonate deeply with his viewers. His artistic practice does not stop at body painting. He has developed a diverse skill set that includes prop making, set design, and styling — each playing a crucial role in amplifying his creative voice.

He refers to his inspiration as The Art of Fashion, a philosophy that drives him to continuously evolve and challenge conventional norms.

How would you describe yourself in a few sentences?

I am a creator on a journey of documenting art, yearning to engineer new visual realities through my craft.

How did you first get into photography?

I am primarily an art director, set designer, and prop master. My journey into art began in 2020 during the COVID lockdown, when I was inspired and practised body painting, using my body as my canvas. I would take pictures of myself in those moments, which fostered my interest in photography and how it could be used as a medium to tell stories. This has helped me navigate my creative journey.

What type(s) of photography do you specialise in, and why did you choose this niche?

I specialise in conceptual fashion photography. The curiosity to create art from relatable materials and objects we encounter daily has been a driving force behind my artistic style. My art has evolved over time purely through curiosity — consistently experimenting with what makes an image speak.

Can you share the underlying themes or ideas that drive your photography?

My art essence is centred on identity, culture, and transformation.

I explore the use of fashion, props, set design, and surreal visuals to tell stories about who we are and who we are becoming.

My work blends African roots with futuristic imagination, showing culture in a bold, modern way. Though some of my images look abstract, they connect through emotion and symbolism, helping the audience see themselves in new, imaginative ways.

What's the one achievement or moment in your photography career that you're most proud of?

One moment I am proud of happened recently, when I received a proposal from the University of Nebraska–Lincoln to feature one of my artworks on the cover of a book. It is yet to be published, but the anticipation inspires me, knowing that my art is gradually finding its path to the world stage.

What's the biggest challenge you've faced as a photographer, and how did you overcome it?

Some years into my creative journey, I remember feeling pressure to change my artistic direction just to fit in with the norm, because I lacked an understanding of the depth of what I do and the value it carries. I later came to understand what is possible within my niche, and that realisation — driven by access to information — reignited my passion and has kept me authentic to my art.

If you could collaborate with anyone, who would it be and why?

I am always fascinated and drawn to the world of Disney and its fairy-style storytelling, which has influenced my art style. Diving deeper, I look forward to working with James Cameron, a director whose work continues to inspire me.

How's the photography and art space in your country: how has it evolved in recent years?

In Abuja, where I am based, there is still a low focus on creative and artistic work compared to commercial work, which is celebrated purely for its financial benefits. However, the city is evolving towards embracing and fusing elements such as set design and major props to elevate visual storytelling, and I am excited to be part of the few who are unveiling this niche in my space.

If you could give one piece of advice to someone just starting their photography journey, what would it be?

Stay curious and experiment without fear. Always let your curiosity guide your vision. The more you wonder, the more you grow beyond technique into true art.