Viviane Rakotoarivony, humanitarian photographer based in Madagascar

How did you first get into photography?

I started with painting. I loved working with colours and textures by hand. But everything changed when my father gave me a camera after I got my baccalaureate. From that moment on, I gradually left painting behind. Photography became my new way of expressing emotion and capturing the world, more immediate, more alive.

What type(s) of photography do you specialise in, and why did you choose this niche?

“I've tried many types of photography, from landscapes to botanical and even wedding photography. But documentary photography suits me best.”

Over time, my style has evolved to become more intimate and intentional. I've naturally gravitated toward human-centred stories and eventually specialised in documentary work.

Can you share the underlying themes or ideas that drive your photography?

I'm particularly focused on the experiences of women and children, who are often overlooked. Through my images, I aim to create a space for empathy, inviting viewers into someone else's reality, even if only for a moment. It's about connection, awareness, and sometimes, sparking a slight shift in how we see the world.

What is one achievement or moment in your photography career that you're most proud of?

One of my proudest achievements as a photographer was taking part in A to A – From Antananarivo to Arles in the summer of 2023. It was a powerful collective exhibition at the Docks d'Arles, curated by Rijasolo and Marie Lelièvre, showcasing six Malagasy photographers.

My work focused on contemporary dance in the streets of Antananarivo, capturing the poetry of movement within the urban chaos. It was an unforgettable experience, bridging continents and stories, and a moment of pride to represent Madagascar at such an event.

What's the biggest challenge you've faced as a photographer, and how did you overcome it?

A few years ago, I stopped taking photos for five years. Photography wasn't bringing in enough income, so I turned to entrepreneurship. But deep down, I couldn't let go. At night, I often dreamed about taking photos. One day, I decided to return to photography, regardless of whether people liked my work or not, and whether I was paid enough. That moment changed everything. It reconnected me with my purpose and reminded me that sometimes, choosing what truly fulfils you is the bravest thing you can do.

If you could collaborate with anyone, who would it be and why?

If I could work on any project in the world, I would dedicate myself to documenting and collecting the testimonies of girl mothers worldwide. I want to show the scale of their suffering, not just as individuals, but as part of a larger issue that affects the future of entire nations. Through photography and storytelling, I aim to highlight the consequences on both young mothers and their children, raising awareness and hopefully inspiring change.

What are your thoughts on the 54Ruum platform?

It's a cool space to be in. There are many talented people from all around Africa, and the vibe feels welcoming and authentic. I'm proud to represent Madagascar here. Glad I found it.

If you could give one piece of advice to someone just starting their photography journey, what would it be?

Photography is more than just a passion; it's a life commitment if you want to grow and stand out. It takes patience, perseverance, and constant self-questioning. Ask yourself: Is this truly what I want?

Am I ready to give it everything to evolve? Because talent alone isn't enough. There are many great photographers in the world, but to make a living from it and leave a lasting mark, you need to push further, work harder, and stay deeply connected to your purpose.